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Established a user research discipline, released new features, and interactions
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Challenges & Opportunities
Autotrader offers a wide range of tools, including advanced search filters, pricing information, reviews, and expert advice, making it easier to find the right vehicle. The platform aimed to streamline the car-buying process with convenient online features and trusted resources and share this technology between Kelley Blue Book and Autotrader.
Seeking to provide a unified authentication approach to share credentials between platforms.
Improve the interaction of the image gallery for vehicle details pages.
Create a "My Wallet" feature allowing users to shop by budget; taking into account details like down payment and credit, etc.
Key Achievements
Innovative new interaction patterns improving on familiar mechanics
My Wallet - Personalized finance tool delivered to both Autotrader and KBB to help shoppers find a vehicle based on down payment and monthly payments.
Shared authentication - A single login allowing sharing of wallet information and browsing history between sites.
Improved vehicle image gallery - Better scroll browsing experience for desktop and mobile.
Autotrader
Autotrader is a leading online automotive marketplace that connects car buyers and sellers. It provides a platform for consumers to research, compare, and purchase new, used, and certified pre-owned vehicles from dealerships and private sellers.
Autotrader offers a wide range of tools, including advanced search filters, pricing information, reviews, and expert advice, making it easier for users to find the right vehicle. The platform aims to streamline the car-buying process with convenient online features and trusted resources.
Autotrader Vehicle Listing
Kelley Blue Book
Kelley Blue Book - KBB.com
Kelley Blue Book (KBB) is a trusted automotive valuation and research company founded in 1926. Based in Irvine, California, it is now owned by Cox Automotive, a subsidiary of Cox Enterprises.
KBB provides valuable resources for both consumers and the automotive industry, offering market-reflective values and information on new and used vehicles.
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