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Improved Behavioral Analytics for Richer Engagement
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Challenges & Opportunities
Looking for richer data insights to understand how users interact with Autotrader and Kelley Blue Book to identify friction points, optimize user flows, and improve the overall conversion funnels.
Needed help prioritizing enhancements like My Wallet and vehicle browsing gallery.
Key Achievements
Deployed site-wide behavioral analytics for better user engagement and conversion
Led the implementation of ContentSquare, a SaaS behavior analytics platform on both Autotrader and Kelley Blue Book, enabling richer user engagement metrics, leading to interaction improvements like deeper scroll depths, optimized filter controls, leading to a redesigned vehicle photo gallery component.
ContentSquare Journey Map Example
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